You can literally think and grow rich, as long as you move your feet, too.
If you enjoy solving a mystery or easily grasp the moral of a story, you're going to love Think and Grow Rich,
the third in our series of recommended books by the great
wealth-building teacher, Dick Fabian. Why? Because this book contains
the extraordinary "success secret" of Andrew Carnegie, but that secret
is hidden and you have to discover it.
Carnegie, who made his fortune in steel, was once
the richest man in the world. He was also a great philanthropist. When
he died in 1919, he had already given away $350 million of his fortune
and set aside another $125 million in a trust to continue his
charitable work. If you think $475 million is a sizable fortune today,
just imagine what it was 87 years ago (by the way, kudos to Warren
Buffett who, following in Carnegie's footsteps, recently gave back $31
billion of his fortune).
Carnegie's success principle was the same one used by 500 other highly successful individuals who were interviewed for Think and Grow Rich by its author, Napoleon Hill. Carnegie actually commissioned Hill to write it.
As the story goes, the old Scotsman asked the young
journalist if he were willing to embark on perhaps 20 years of
research, organizing the world's first philosophy of individual
achievement, based on the principles of success Carnegie had used in
accumulating his vast fortune. But as Hill later learned, Carnegie was
sitting with a stopwatch in hand, and if he had taken more than 60
seconds to give his answer the opportunity would have been lost.
Carnegie had learned from his observation of men that those who are
slow to make up their minds are also slow in carrying out their
decisions.
Hill accepted Carnegie's offer in 29 seconds and a great service was performed for mankind. But...in Think and Grow Rich,
Hill never explicitly identifies Carnegie's secret. He does mention it
about 100 times in 254 pages, but only within the context of
inspirational stories. Nowhere does Hill specifically state, "Here's
Andrew Carnegie's secret to success --."
Why did Napoleon Hill do it this way? He was just
following orders from Carnegie, who told him that "people would only
recognize the value of the secret when they were ready to receive its
wisdom." And therefore it was better to demonstrate the 2-part
principle in a number of success stories and let folks discover it on
their own.
I first read Think and Grow Rich when I was
18, and I remember being aggravated that Hill didn't flat out reveal
Carnegie's secret. Of course in my impatience to find it, I read
quickly and carelessly, and then quit in frustration when I couldn't
easily discern it. To me, the book was a disappointment. And yet many
years later, when I read it again, the secret practically jumped off
every page. It was so obvious, I couldn't understand why I had missed
it before.
Do you think perhaps that, at age 18, I was so smart
I didn't need any wisdom? Or so dumb that no wisdom could help me?
Don't answer that. Fortunately, I did eventually "get it" and perhaps
you have, too. So what is Carnegie's secret to success? The principle
that enabled him and countless others to amass great fortunes?
Ha! You didn't really think I would give it away,
did you? No way. I'm going to respect both Andrew Carnegie and Napoleon
Hill and let you discover it on your own. I will, however, talk around
it a bit, and also give you a 6-step guide that will put you on the
right path.
Let me start with an observation I made after re-reading The Richest Man in Babylon, Psycho-Cybernetics, and Think and Grow Rich,
the 3 books we've been discusing these past few months. It occurred to
me that the wisdom in these books is so great, the principles and
techniques so practical, and the lessons so valuable that anyone
reading and following them could not fail to achieve success, wealth
and happiness. And, in fact, no other result would even be possible.
These 3 books have probably sold near 100 million
copies, all tolled, but do you think as many people achieved success,
wealth, and happiness after reading them? My guess is not even one in
five did. But why?
First and foremost, many people truly aren't ready to receive the wisdom. They respond to the ideas in this manner: That's a bunch of baloney...or That's fine for others, but it's not for me...or I don't have time for that.
Okay. But if the smartest, richest, most successful people in the world
are telling you that this is the way to success and riches, are you
better off doing it your way?
Second, applying the principles in these books
requires that you take responsibility for your actions and your
results. When you can't blame your spouse, external conditions, or
George W. Bush it can be emotionally painful. Simply put, a lot of
folks aren't ready for the responsibility or the pain.
Third, using these success secrets requires both
discipline and elbow grease. You literally have to think and then move
your feet. If you're more inclined to sink into a recliner in front of
a big-screen TV with a six pack of beer and a jumbo bag of Doritos,
you're probably not going to amass a fortune (and that's okay if you
really don't have a "burning desire" for wealth).
And yet the amount of work to be done is far less
using these tried-and-true principles than if you were to proceed any
other way. Why? Because you'll no longer be swimming upstream. These
success principles really do work, and they really do make things
easier for you. Why reinvent the wealth-building wheel?
Okay, I've teased and lectured long enough. It's time for some pearls of wisdom, straight out of the pages of Think and Grow Rich.
You can put this to work for you today, and of course it directly
relates to our wealth-building endeavors here at Dow Double Diamond.
In Chapter II, Napoleon Hill tells us that Desire
is the starting point of all achievement and the first step toward
riches. He goes on to say that there are 6 practical steps by which
"desire for wealth can be transmuted into its financial equivalent."
Let me give them to you here, excepted from page 36...
6 Steps to turn desire for wealth into concrete wealth
1. Fix in your mind the exact amount of
money you desire. It is not sufficient merely to say "I want plenty of
money." Be definite as to the amount. There is a psychological reason
for definiteness which will be discussed in a subsequent chapter.
2. Determine exactly what you intend to
give in return for the money you desire. There is no such reality as
"something for nothing."
3. Establish a definite date when you intend to possess the money you desire.
4. Create a definite plan for carrying
out your desire, and begin at once, whether you are ready or not, to
put this plan into action.
5. Write out a clear, concise statement
of the amount of money you intend to acquire, name the time limit for
its acquisition, state what you intend to give in return for the money,
and describe clearly the plan through which you intend to accumulate it.
6. Read your written statement aloud,
twice daily, once just before retiring at night, and once after arising
in the morning. As you read — see and feel and believe yourself already
in possession of the money.
Do you think maybe you've seen these ideas before,
albeit in a slightly different form? If you've read my wealth-building
articles for May and June 2006, in which we discussed The Richest Man in Babylon and Psycho-Cybernetics, you surely do recognize them, as these same ideas are in those books.
You see, the great success and wealth-building
secrets of the world are not really secrets at all, but open ideas that
are readily available to everyone. They are certainly not new. Some
were "written in stone" many centuries ago. The important thing to know
is that these ancient ideas are every bit as effective today as they
were on the first day some inspired soul thought of them. They are, in
fact, universal truths.
This is great news because it means we do not have
to reinvent the WB wheel, but can instead follow in the footsteps of
the great wealth builders who came before us. And even though there is
some work to do, we can take heart in knowing that we won't be wasting
our time, but rather will be on a proven path to success!
Okay, "now listen up" (to quote my old Navy drill
instructor). I've been writing these articles every month since January
of 2005. This is my 19th article, and if you were to go back through
them, you'd be hard pressed to find one in which I didn't harp on
setting a specific wealth goal, along with a date for attaining it.
Have you done it? If you haven't, I want 50 pushups
right now! Only kidding. But I do want you to set your goal. And
there's no better time than right now to do it. To make it really easy
for you, I'm providing this link to my WB article on Goal Setting.
Look, it really is better to set your goal and attainment date, and to
get your plan going now. You can always revise it later if you wish
(preferably upwards as you begin to see your unlimited potential).
The only thing I would add to the 6 steps above is a
very slight modification to Steps 1 and 6. While it is true you want to
be very specific regarding the amount of wealth you want, it won't hurt
to add "or more" to your amount, especially when you are reading,
speaking, and thinking of that amount. If you want $3 million, just say
(and think), "$3 million or more." The reason is that many people
underestimate their potential, and by adding "or more" you'll remove
the limitation and open the door to $4 million...or even more!
Good news! I just checked Amazon.com on the
availability of these books, and you can purchase all three for under
$40. Just imagine! Books worth $millions to you for forty bucks! Are
you moving your feet yet? Or at least your fingers if you're ordering
online?
Next month, I'm thinking we might delve deeper into
the psychology of wealth building, what limitations we unwittingly
place on ourselves, and how we can eliminate them. Until then, do your
homework!
Sincerely,
Dick Sanders
Dick Sanders was the publisher of Dow Double
Diamond from November 2004 through January 2006. He wrote this article during
that time. Mr. Sanders is no longer affiliated with Dow Double Diamond, Tame
Trading, or affiliate companies.
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